Core pages: copy V1 DRAFT
Real copy for each core page, in the live homepage voice (plain, confident, outcome-led).
Structure matches the wireframe. Review and edit anything; once you confirm, I build the pages and bank the
final copy into src/content/copy.md.
CONFIRM = a fact/price I need you to verify before it goes public.
TBD = a detail only you have. SHARED = identical block reused across pages (written once below).
✏️ Tap any copy below to edit it. Changes save on this device automatically as you type. When you're done, tap Export up top and paste the result back to me, and I'll build the pages from your version.
Shared blocks used on every page
Written once. Every service/About/Contact page reuses these verbatim so the brand stays consistent and there's one place to edit.
Hero trust pills (all pages)
- Rated 5.0 on Google (real Google logo beside it)
- Australian based agency (AU flag)
- No lock-in contracts
Process: there are TWO versions
Websites is a one-off build, so its steps describe the build. SEO and Ads are ongoing, so their steps describe getting started, not the monthly grind (a prospect is deciding whether to begin).
Websites versionReach out → We map out your plan → We build it → Live and supported.
SEO & Ads versionReach out → We audit where you stand → We build the plan (you sign off) → We get to work and report back.
Reviews strip (all pages)
The three real Google reviews already on the homepage (Michael · Quick Mick's, Ludo · Mr Loo, Shaun · Moral Service). No new copy.
Final CTA (all pages)
Heading
See what's possible with Kingtradie
Sub
Book a call directly in our calendar, or leave your details for a call back.
Form
Name · Phone · Email · Business name · Message (optional). Button: Submit. Microcopy: "We typically reply within 1 business day."
FAQ: shared questions (every page also gets its own)
Do you lock me into a contract?
No. No lock-in, ever. We earn the work each month.
Who will I actually deal with?
The person doing the work, not a call centre or an account manager who's never held a tool.
Are you actually based in Australia?
Yes. Australian team, Australian hours.
/websites-for-tradiesWebsites
Meta title: Websites for Australian Trade Businesses | KINGTRADIE
Meta description: Custom websites for Australian trade businesses, built to be found on Google and win you work. Live in about 2 weeks. No lock-in.
Primary keyword: websites for tradies / trade business websites · Awareness: solution-aware (organic)
Hero
Eyebrow
Websites for Australian trade businesses
Headline (H1)
Get found on Google and win more work.
Sub
We build websites for Australian trade businesses that show up on Google and turn visitors into booked work.
CTAs
Primary: Book a call · Secondary: See our work → /work
Answer-first intro (for Google & AI)
H2
What makes a good trade business website?
A good trade website does three things: it shows up on Google when someone searches for your trade, it makes visitors trust you before they call, and it makes getting in touch easy. Most cheap or template sites do none of these. Ours are built to do all three from day one.
Why ours (3 cards)
Built around your businessYour photos, your services, your story. Not a template with your logo dropped in. Visitors see a business worth hiring, not another tradie site that looks like the rest.
Built to be foundEvery page is set up so Google can show your business to people searching for what you do, in the areas you work. So new clients can actually find you.
Built to win the jobReal work, real reviews, and an easy way to get in touch. Visitors trust you before they call, and reaching you takes one tap.
What's included
| Custom design | Built around your brand, your photos and your services. Not a template. |
| Looks great everywhere | Sharp on every phone, tablet and desktop. |
| Found on Google | Set up to rank from day one, in the areas you work. |
| Enquiries on your phone | New leads land straight on your phone, nothing missed. |
| Fast and secure | Quick to load, safe, and looked after. |
| Live in about 2 weeks | From sign-off to live, fast. |
| You own it | No lock-in. The site is yours. |
| Price | From $10,000 +GST CONFIRM public price |
Proof SHARED
Mr Loo before/after card: "$120k of extra work in 3 months." Links to the full case study.
How we build your site (4 steps)
1Reach out. Tell us about your business, your trade, and what you want more of.
2We map out your plan. A plan you can actually understand. Locked timeline, locked price, no surprises.
3We build it. We build the site around your business. You review every page before it goes live.
4Live and supported. Your site goes live and starts bringing in work. We keep it running and growing.
What's next (cross-sell)
Google AdsWant leads landing this month? Ads put you top of Google straight away. Best when you've got capacity to fill now. We do the site first, so you're not paying for clicks that bounce.
Local SEOWant free leads that build over time? SEO gets you ranking in the areas you work. The long game. Pair it with ads if you want work now and later.
FAQ (page-specific)
How much does a tradie website cost?
From $10,000 +GST. CONFIRM You get the full build and you own it outright.
How long does it take?
About two weeks once we've got your content, sometimes faster.
Is it built on WordPress?
No. We custom-build every site, so it's faster, more secure, and easier to find on Google.
I already have a website. Can you improve it?
Yes. We rebuild it properly and keep what's already working.
/seo-for-tradiesSEO
Meta title: SEO for Australian Trade Businesses | KINGTRADIE
Meta description: Local SEO for Australian trade businesses. Rank on Google in the areas you work and get free leads that compound. No lock-in.
Primary keyword: SEO for tradies / local SEO for trade businesses · Awareness: solution-aware
Hero
Eyebrow
Local SEO for Australian trade businesses
Headline (H1)
Be the first name they find on Google.
Sub
We get Australian trade businesses ranking in the areas they work, so new clients find you first and the leads keep coming without paying for every click.
CTAs
Primary: Book a call · Secondary: See our work → /work
Answer-first intro
H2
How long does SEO take for a trade business?
Local SEO usually takes about 90 days to show real movement, and it builds from there. It's slower than ads, but the leads are free and they compound. Once you're ranking in the areas you work, new clients keep finding you month after month without paying for every click.
Why ours (3 cards)
Free leads that compoundUnlike ads, you don't pay for every click. Once you rank, the leads keep coming, and they grow over time instead of stopping the day you stop spending.
Ranking where you workWe get you found in every area you service, not just your home suburb. So the work comes from the places you actually want it.
Built to lastNo tricks that get you penalised later. We build rankings the way Google rewards, so they hold and keep growing.
Two ways to work with us (pricing)
Managed Monitoring
$300–400/mo CONFIRM | Keep your rankings healthy and watched. For businesses already ranking who want to hold their spot and grow slowly. |
Flagship Retainer
$1,000–1,500/mo CONFIRM | Active monthly work to climb the rankings and reach into new areas. For businesses who want to grow leads faster. |
No lock-in. First real results usually inside 90 days.
Proof SHARED
Mr Loo: "$120k of extra work, ranking page 1 for 66 searches and growing." Links to the full case study.
How we get started (4 steps)
1Reach out. Tell us your trade and the areas you want more work from.
2We audit where you stand. We check where you rank now and where the easy wins are.
3We build the plan. A clear plan of what we'll do and what to expect. You sign off before we start.
4We get to work and report. We do the work each month and show you exactly what's moving.
What's next (cross-sell)
Google AdsCan't wait 90 days? Ads bring leads this month while SEO builds. Best run alongside SEO, not instead of it.
WebsitesSEO works best on a site built to be found and to convert. If your current site is slow or template-built, we fix that first.
FAQ (page-specific)
How long until I see results?
About 90 days for real movement, then it builds from there.
Is SEO better than Google Ads?
They do different jobs. SEO is free and long-term; ads are fast but you pay per click. Plenty of clients run both.
What areas can you rank me in?
The areas you actually work, not just your home suburb.
/google-ads-for-tradiesGoogle Ads
Meta title: Google Ads for Australian Trade Businesses | KINGTRADIE
Meta description: Google Ads management for Australian trade businesses. Leads landing this month, managed daily, reported weekly. No lock-in.
Primary keyword: Google Ads for tradies · Awareness: solution-aware (often urgent)
Hero
Eyebrow
Google Ads for Australian trade businesses
Headline (H1)
Leads landing this month, not next year.
Sub
We run Google Ads for Australian trade businesses, so you show up first for the jobs you want and the leads start landing on your phone this month.
CTAs
Primary: Book a call · Secondary: See our work → /work
Answer-first intro
H2
Are Google Ads worth it for tradies?
For most trade businesses, yes, when they're managed properly. Google Ads put you at the top of the search the moment someone needs your trade, so leads can land the same week you start. The catch: they only work when someone's actively managing them. Set-and-forget ad accounts burn money.
Why ours (3 cards)
Leads this month, not in sixAds put you at the top of Google straight away. No waiting for rankings to build. The phone starts ringing while everything else catches up.
Managed every dayWe work your account daily and report every week. No set-and-forget, no learning-phase excuses past the first few weeks.
Only the searches that matterWe target the jobs you actually want, in the areas you work, so you're not paying for clicks that go nowhere.
How we run your ads
| Daily | We work your account every day, adjusting bids, keywords and what's converting. |
| Weekly | You get a plain report: what came in, what it cost, what we changed. |
| Monthly | We step back, review the strategy, and plan the next month with you. |
| Price | Management from $2,000 +GST/mo CONFIRM plus your ad spend. |
Proof SHARED
Mr Loo: "$120k of extra work in 3 months" (website + SEO + ads). Note Mr Loo's ads were Meta, not Google. A Google-Ads-specific result would be stronger here when we have one.
How we get started (4 steps)
1Reach out. Tell us your trade, your areas, and the jobs you want more of.
2We audit your market. We look at your competitors and what the jobs are worth.
3We build the plan. You see the plan and the budget before a cent is spent. You sign off.
4We launch and report. Ads go live, leads start coming, and you see what's working each week.
What's next (cross-sell)
Local SEOAds bring leads now; SEO makes them free later. Run both and you show up twice on the same search, once in the ads, once in the results below.
WebsitesAds send people to your site. If it's slow or doesn't convert, you're paying for clicks that bounce. We make sure the site's ready first.
FAQ (page-specific)
How fast will I see leads?
Often the same week the ads go live.
How much should I spend?
It depends on your trade and area. We plan the budget with you. Management is from $2,000 +GST/mo CONFIRM on top of ad spend.
What if the ads aren't working?
We manage daily and adjust, and you see a weekly report. Nothing runs on autopilot.
/aboutAbout
Meta title: About KINGTRADIE | Marketing for Trade Businesses
Meta description: KINGTRADIE is a founder-led marketing agency for Australian trade businesses, built by someone who's been on the tools.
Hero
Headline (H1)
Built by someone who's been on the tools.
Sub
Kingtradie is a small, founder-led agency that builds websites and marketing for Australian trade businesses. No call centres, no lock-in, no account managers who've never held a tool.
Founder story TBD: confirm details
I'm Lachlan, and I started Kingtradie after years around the trades [confirm: years / which trade you came from]. I kept seeing the same thing: businesses doing great work, but invisible online. Beaten on Google by competitors who weren't half as good, just easier to find.
The websites they'd been sold were templates. Slow, generic, and built by people who'd never been on a job site. So they sat there, looking like every other tradie page, while the phone stayed quiet.
Kingtradie exists to fix that. We build the website and the marketing that gets a good trade business the work it deserves, and we do it as people who actually understand how a trade business runs.
Draft arc only. Tell me the real specifics (years on the tools, the moment you switched, your trade) and I'll write it properly. I won't invent these.
How we're different (3 points)
You deal with the person doing the workNot a call centre, not a rotating account manager. You talk to the people actually building your site and running your marketing.
No lock-in, everWe earn the work every month. If we're not pulling our weight, you're free to walk.
We get how trades runWe've been around the tools. We know the work comes first and the marketing has to fit around it, not the other way round.
Proof SHARED
Reviews strip + the homepage numbers (clients, 5.0 rating).
Person details (invisible, helps Google/AI trust the brand)
Name: Lachlan Edwards · Role: Founder/Director · Linked profiles: Instagram, Facebook, ABN listing. Qualifications/credentials: TBD.
/work/mr-looCase study (template: shown with Mr Loo)
Meta title: Mr Loo Plumbing case study | KINGTRADIE
Meta description: How we helped Mr Loo get $120k of extra work in three months with a new website, local SEO and ads.
One data set per client fills this same layout.
Hero
Headline (H1)
$120k of extra work in three months.
Sub
How Mr Loo went from a free GoDaddy site that wasn't booking jobs to page 1 on Google and a phone that won't stop.
Snapshot bar
Trade: Plumbing · Location: TBD · What we did: Website rebuild · Local SEO · Ads · Timeframe: 3 months
The challenge
Mr Loo had a free website built on GoDaddy that wasn't booking jobs. It was slow, hard to find on Google, and didn't represent the business. Lead forms were getting lost. Good business, invisible online.
What we did
- Rebuilt the website so it was fast, professional, and easy to enquire through.
- Local SEO to get them ranking page 1 in the areas they work.
- Ads to bring leads in while the rankings built.
Before / after SHARED component
The drag slider from the homepage, with Mr Loo's before and after.
Results
- $120k of extra work within 3 months
- Ranking page 1 for 66 searches on Google and growing
- Leads now landing in an app, nothing lost
Client quote real Google review
"I had the best experience with KingTradie. Lachlan is extremely passionate about what he does, and he did an amazing job on our MrLoo.au website. I truly wish him all the best."
Ludo, Mr Loo
Before this goes public, I need you to confirm:
- Website price (from $10k +GST), SEO tiers ($300–400 / $1,000–1,500), Ads management (from $2k +GST/mo): OK to publish these numbers?
- About page: your real founder details (years on the tools, your trade, the switch moment) + any qualifications for the Person details.
- Case study: Mr Loo's location, and that the $120k figure is good to publish.
- A Google-Ads-specific result for the Ads page, if you have one (Mr Loo's ads were Meta).